Digital Marketing

 Digital Marketing is one of the

most effective ways to generate more

leads and get a lot of exposure

building brands and generating more

leads and sales 

so the first one is one of the most

effective ones I've personally used i

spent millions of dollars testing this

strategy

to share with you and that is Facebook

ads so you know on Facebook a lot of

people make a post on their own page but

the only people that see it

are their friends well on Facebook you

can actually have something called

Facebook ads

when you make a post you can actually

target the people who are looking to buy

so you're looking for the buyers

you're not really posting for your

friends your friends are not your buyers

so let's say right now someone wants to

buy a phone you can target all the

people that want to buy a phone

so this you want to reach people outside

of your network to

make make more sales and generate more

leads so that's the first one the second

one is using youtube

overlay ads you're probably watching

this on youtube and on youtube you can

actually, take a video

and place that video in front of

somebody else's video so let's say for

For example, you're selling a

health products may be a weight loss

the program you can actually find a video

that's got maybe a million views on

there

and you can actually take your video and

put it in front of that video so instead

of them getting millions of views

you're getting loads of views and

actually youtube overlay ads are one of

the cheapest right now

I've got ads that are running right now

that are less than five cents

per cost per view so-called CPV that

means if you were to take

a video and put it on tv it cost you

hundreds of thousands

but imagine getting thousands and

thousands and thousands of views for

literally dollars I mean we're not

talking about a lot of money because

it's not that many people that are using

the overlay because they just don't

see the effect in the physique I can

tell you

that it is so important to be able to

get

reach your audience we use a qualified

audience okay so number two is YouTubers

the third one

are collabs otherwise known as

collaborations

collaborations work really well in the

a sense that let's say you find somebody

who's got a million followers or two

million followers 10 million followers

and you go to that person you can

somehow get that person

to um promote your products and services

maybe it could be on a commission basis

maybe it could be a paid

a fee for them to do that but

collaborations mean that you can

actually, take somebody who's got a big

audience and you access their audience

through that person so collaborations

work really really well so that's number

three

the fourth one is Instagram live

Instagram live

for me is probably the highest engaged

live platform

currently at the record at the time of

this um recording this video there may

be another one that comes out

that's got a much better reach than that

but I can tell you with um

Instagram live video what happens is

when you go live

your video will reach out to a lot of

people right when you reach out to a lot

of people

so the way again just to backtrack a

a little bit of the way social media works is

the more followers you've got

the more it's going to reach but it's

not going to reach all the people

but it will reach a higher percentage

so that's why if you go live on

Instagram

it's a great way to market your products

and services and let's say you you're

doing a launch for example you could

actually, go live and say hey let's

launch my product

you know to buy it here the special price

you can give me a URL to go to the link

to buy your products and services so

that's number four number five

is what we call google affinity

marketing so what is google finish

marketing have you ever

come across I don't know maybe you're

doing a friend's house or you're a party

or something like that unless you start

talking about donuts

and then when you're going to google you

start scrolling through your phone and

you start seeing

donuts or maybe you do a search for

something online and you go to youtube

and you find

a video let's say I'm doing searches for

flights to Bali

right I search for barley flags then i

go to youtube and I see an

ad for flights to Bali so that's what's

called custom affinity marketing

affinity marketing

is where you can actually is the system

will predict the behavior

of what someone's going to do and then

it will follow them all around the

internet

right some people call this retargeting

as well so it's a little bit different

affinity is one of the most powerful

methodologies of targeting that you can

do

right because don't forget everybody's

put all their details into google say

they know what's going to happen

right they know what you can do they

know that you know the

if you open up google maps and

say take me home it'll know how to take

your home because

it tracks your location there every

a single hour or every single minute of

where you are right

so affinity marketing is really really

a good way for you to start

and gaining a lot of traction and

finding your quality audience okay

number six is what we call a

LinkedIn ad platform

so LinkedIn ad platform is really good

because it can target um groups let's

say you're a lawyer, okay, and you

have a training program that or

consulting that can train lawyers

to get a better business right so

imagine

if you went to a group and you tried to

make a posting about your products and

services

the post would get taken down straight

away because administrators are owners

that

don't want you to promote your services

and they want you to pay but with

LinkedIn ads one of the things you can

do you can actually say

target specific members of a specific

the group so let's say for example I say

target all of the lawyers in this group

I can literally let's say there's a

thousand two thousand three thousand

members

I can let you write a message and send a

message to all those one or two or three

thousand people

who are part of that group so what I'm

doing I'm doing something that we call

relevant

laser-targeting a relevant list of

targeting is

actually how you need to be marketing

your business right now the marketing

strategy is actually finding the ideal

market not millions of people

maybe a small select few people and

those people are qualified

and these are the people that we want to

work with okay now number seven

this is your classic google search I'm

sure a lot of you have gone to google

before and you've typed in

you know how to lose weight fast or or

specific restaurant or

how to do something you're looking for

some kind of how-to content

now a lot of people go to youtube and

what the words that they type they're

typing something called

keywords so if I go there and type in

you know how to get into shape

what I'm doing is I'm attacked that's my

the keyword that I'm typing in

now every keyword that I type into that

google search bar is being tracked

and recorded now why is this important

this is important because

one of the things you can do you can

actually, take that keyword, and then you

can advertise

on that keyword so now if someone types

in how to get into shape let's say i

have a weight loss program or

or you know how to get a six-pack

the program I can actually take that product

and put it in front of these people

so now I can start getting found in

google see a lot of the reasons why

people

are not able to increase their

businesses because they're invisible

right the whole point of this marketing

game is marketing

is targeting right in fact once you type

that below marketing is targeting we

have to market our audience

for them to see what we have to

offer

and when we can see what they

have to offer we can then

find them and then purchase that product

or service so that's why to google search

a little bit old school but they've

changed it a lot because I used to use

this was 10 years ago but now the targeting

parameters are so

so advanced so I'd highly recommend you

start doing some google ads okay

number eight is soulless emails now this

one's a little bit old-school we used to

use this many many years ago but still

till today it's working but as if as

the

so Soros email is when you find

somebody's got a big database

and you say okay I wanna you know I want

to send an email out to your audience

promoting my product

so this is what I do a lot when my new

books came out so you see the back there

I've got some books

um I would go like for example you see

the red one so the orange one the orange

one

it's all about property investment so

that's written by my business partner

vincent wong so what I would do is

as a marketing strategy, I would go to

somebody who already has an audience of

people

who are property investors so now when i

asked them to send an email I said hey

by the way, my business partner has

written this amazing book called

property entrepreneur

um I'd love for you to send that out to

your database of a hundred thousand

people

and then anyone who buys I will give you

a percentage of that so solas emails

work really well and actually it's okay

to pay

for a solos email why because imagine

this

let's say someone's got a

database of a hundred thousand people

right

and let's say you had a product or a

service or you do or

let's say you're a lawyer um and you do

like conveyancing okay

you go to somebody who has a list of

property investors, you say look I'll pay

you 5 000 or even 10

000 to send an email out but if it goes

up to 100 000 people

and 100 people buy your products and

services if they pay a thousand dollars

that's a hundred grand

so you can see how solas work if you

need to find the right

target audiences who have people who've

already got a list right

so that's number eight solid emails

number nine is the one that you're

seeing that's happening right now is

what we call text

communities there's a great piece of

software called super phone there's

another one called

community and what they do is they allow

you to put all of your

contacts or customers into a phone book

where people

you can text people directly from your

phone book but what happens is they

don't text

the actual your real number you actually

you it's called a superphone number or

a community number

so they'll actually provide you with a

number and then you download the app and

you open the app

and now you import all your customers in

there and if any time you have a

announcement to make you can actually

make an announcement or if anyone's got

any questions they want a discount code

you can literally say

send a discount code to all 1 000 people

in in this

a community so then people can reply and

you can start a conversation and you can

even automate the responses depending

what people

reply so text message community that's

on the rise for

especially for a marketing strategy, it's

one of the best ones right now because

why email if you send an email at a good

The open rate is around

10 15 20 if you're lucky so that means

if I send an email out to a thousand

people only 100 to

200 people are gonna open it so that

means

that 800 people have not opened the

email which means

it's not an effective marketing strategy

so what you want to do is you want to

market in such a way where it opens to a

higher open rate

now then you say well john how the solos

emails work that's why you need a big

database someone's got a big database

and also you want to ask them questions

what's the open rate how many

people click

before you actually spend the money

maybe you want to do a test shot to a

a smaller segment of the audience first

and then go out to the bigger audience

so when it comes to

text community the reason why it's so

much more effective than emails because

what do people do they spend a lot

of time on the phones, you're probably

watching this

on a mobile phone or a laptop or a

computer but they're spending a lot of

time

consuming a lot of content on digital

portable devices

I love a lot of people that have tablets

so the open rate for

an um a text message is over fifty to

sixty percent so you imagine you send

out to a thousand people over you know

five-six hundred people are going to see

that

right so I mean there are other ways you

can do it and in fact, I've if you

haven't checked out my channel already

and I've got a lot of content on there

about how do we generate more leads

followers sales different passive income

ideas business ideas 

now the last one is the one that's

serving us this is the one that allowed

me to create a multi-million pound

businesses

and this one is the only one if you have

to choose from all of them

are the best ones it's number 10 all

right 

so the business is really simple

right you find out what people want

right you find out the problems you

create a solution and you give it to

them that's really it

so when you have your own list you're

able to serve your audience at a much

higher level

so for example my audience I have a lot

of people who are digital marketers they

they they want to learn how to get more

followers build a brand and then

one of the ways I was able to create

one of my events is I sent an email i

said what's your biggest challenge right

now john I can't get any followers

John, I don't know how to do social media

John, I'm not good with computers

john um I I've never you know used

Facebook before or

John, I don't know how to convert my

sales so then I had a lot of that

information 

so as I've got a list I can build a list

of all these things out

list of promoters list of buyers lots of

people that want to

you know partner with me a lot of people

that partner and have a lot of investors

in my company right now

that invest in my company to get a high

ROI so

I have different lists and when you

create a list this is your biggest asset

this is like your golden goose it's what

produces

um the business for your business so

when you're looking for a marketing

strategy

the list will not only provide you the

sales but will

also provide you the intel on what works

and what doesn't work

so really hope that you found this video

useful again if you've got any questions

again the 10

strategies on Facebook youtube

collaborations in live

google affiliate marketing LinkedIn ad

platform google search

solos emails text messages and list

building so which one of these 10

different models or these marketing

strategies will you use